This edgy, hell raiser image is something that no one could have expected 5 years ago when the Barbadian asked the DJ to turn the music up. So much has happened since then but Rihanna's image hasn't drastically changed. Slowly but surely she's been showing her fans that she has a mind of her own and refuses to let the label(Def Jam) lead her personality or image wise. Music videos like "Disturbia", Umbrella, and Shut up and Drive are the main videos where you see her hair cut and the intro to her fashion transition.
Below: You will find her newest video"RockStar".
